Radio & TV CommercialsĪnother success factor for Bulova was an innovational marketing approach.Īs the watches had already gained admiration for the reliability and appealing looks, it was about a time to take it to broad masses through the first-ever watch commercial on the radio. A lot of the progress can be accredited to the opening of a manufacturing plant in Biel, Switzerland that saw the mass production of watches, an unusual approach in the mid-1910s. The brand succeeded in its quest when quality, accurate, and visually stylish timepieces started to fill the market. He opened a small store in downtown New York City with a quest “to craft supreme quality timepieces for an ever-changing and dynamic landscape.” Bulova Company by Bohemian (Czech) immigrant Joseph Bulova. Many different styles, including those crafted of 18 karat gold, have been made.Bulova started in 1875 as the J. The back is marked with either the Bulova name or a model name, such as the Astronaut. This style is marked "Accutron" on the face of the watch. It is estimated that more than 50,000 of these watches sold within the next few years,” according to author Reyne Haines in her book “Vintage Wristwatches.”Īccutron watches by Bulova were innovative when they were new, and they are still popular today. “They sold 5,000 of these watches within days. This model commemorated Charles Lindbergh’s transatlantic flight. One of Bulova’s early commercial successes was the Lone Eagle wristwatch introduced in 1927. Models sold today are usually made of stainless steel or gold-tone metal. Vintage examples may be crafted of precious metals, and some are embellished with gemstones in fine jewelry fashion. Examples inscribed with Accutron on the watch face are marked Bulova on the back of the case. Timepieces made by this well-known brand are often identified by the name Bulova on the face. New, moderately priced Bulova watches in classic styles are also available through numerous retailers and the company's website. Many vintage Bulova examples can be purchased reasonably, but those with recognizable provenance bring top dollar. They also developed a dating system for their timepieces during this decade.īulova watches were owned by famous individuals like Elvis Presley and Hugh Heffner, and the notorious Clyde Barrow. Additionally, it started working on Accutron, which was the first fully electronic watch. The company developed self-winding and shockproof watches during this period. The 1950s were years of further innovation at Bulova. In his honor, the Joseph Bulova School of Watchmaking opened in 1945 to help disabled veterans learn a valuable skill. While Joseph Bulova died in 1935, the business he built continued to thrive under his son's direction. By 1924, as the business grew, Bulova introduced watches for women. The introduction of these parts transformed the industry in terms of servicing watches. One of its earliest innovations was the use of standardized parts that were interchangeable between watches. Bulova's first wristwatches, however, weren't marketed until 1919. The success he experienced in New York selling table and bedside clocks led him to open a watch parts manufacturing factory in Switzerland in 1912. He opened a jewelry store in 1875 in New York, New York. Joseph Bulova was originally from what is now the Czech Republic.
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